your statement

Your statement, wrapped in keywords

and keyword optimizing phrases, is how you project yourself and your products / services.  It is “your promise” to your customers of results to be delivered.  Delivering this promise should be an integral part of your Internet marketing plan – and be an important objective in your quest for high search engine results placement.

That said, a “promise” can cover a lot of terminology.  Terms like “best,” “greatest,” and “lowest price” have some exposure to search technology – but they tend to be a bit cliché in the overall scheme of “selling” things.  Often, we speak of keyword placement modifiers to add an accent to your marketing message via top website search results.  A modifier is a common word – it could be an adjective (“fastest” car in its class) or an adverb (“rapidly” spinning wheel) – that imparts some element of distinction to Your Statement.  For many web marketers, the primary search phrase modifiers center around geography (a city or county name), usage, and gender.

If your market is only in a certain number of geographic areas – then by using a location “modifier”, you refine the search results received and end up with a more qualified stream of prospects to deal with. This saves time for you, improves the responsiveness (web page load speed) of your website (fewer unqualified visitors) and increases your conversion rate for your search engine marketing efforts.