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portal websiteTo obtain high search resultsvia keyword positioning and search engine optimization, the most effective strategy, we feel, is that of the “Portal” website acting as the hub of a wheel fed by a network of Gateway sites (discussed under network) that are optimized for top search position. The “Portal” site is where the most in depth information and application services reside. While we can, and do, optimize the Portal for maximum search engine placement – the reality is that the amount and type of code required to deliver the services often interferes with the keyword indexing process carried out by the search engine indexing robots. Therefore, we leave the bulk of the keyword indexing focus on the satellite Gateway sites with adequate links for the visitor to open up services offered by the Portal – should they desire. Which comes first – your Portal website or the Gateway websites? It really doesn’t matter. The order in which you develop your network depends upon your priorities. If your business is high sales volume oriented with moderate customer service requirements… or you are a small or startup organization… you might choose to start your Internet marketing network with one or several Gateway sites. The reasoning here is that Gateway sites optimized for top search engine positioning are more revenue oriented. Their purpose is to drive (capture) traffic and increase sales.
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"Portals" are fed by "spokes" - that we call "Gateways". Gateways are the access points to your Portal. A Gateway feeds leads to the Portal - or directly to you if a "call to action" exists on the Gateway. Most Gateways should have numerous "calls to action."
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