investment

Consider your "high search results" outlays an investment...

not an expense!

To begin with, the money you invest in optimizing your website(s) for page one search results will yield a direct return by the quality and volume of warm leads that are returned as your website migrates toward page one search results.

In addition to the direct daily lead yield, there is an intrinsic asset value building as your website marketing investment matures over time – much like a piece of property.  At some point in time, search positioning will place your website at the top of the search engine results.  How long that takes depends upon how much competition exists for top search position using the same keywords that you are targeting.  This is not an immediate process, as we’ve pointed out earlier – but a certain one.  Your top search positions, depending upon how many you have (number of websites and successful top keyword placements), will impart a hard asset value to your website.  That asset value can be calculated as a multiplier of the total and projected revenue to be gained from the lead stream originating from the network of Gateway websites you’ve invested in.

As a standing investment, even though it is not “hard”, like a house or piece of land – your Gateway websites experience a growth in asset value as they become more successful at yielding top search placement for your keywords and phrases.  This asset value can be translated into increasing the value of your business should you someday care to liquidate it.  The broader and stronger your network of search optimized websites, the greater and more reliable the revenue yield and thus… the greater the value.  The value of your successfully search optimized websites will be in the promise of new business opportunities they will create as well as the revenue base from all the customers you now have that are attributable to the search engine placements you’ve gained from your network of websites.

Thus, your search engine optimizing cash outlays should always be considered an investment – not a limited shelf life cost such as print advertising or brochures.