gateway website

A Gateway site is optimized for maximum

search engine performance.  While it must deliver quality content to the visitor – its primary purpose is to obtain high search engine placement as a result of a strong index built upon keyword enriched copy.

Gateway sites form a network of search optimization “feeder” points that capture a particular type of prospective customer.  Multiple Gateways in a web marketing ring will usually be optimized for different keywords and phrases all related to the target market and offering.  They are the “spokes” of the hub – the Portal – website.

Keyword optimized Gateways are not fancy sites.  We avoid lavish use of special effects, overdoing the graphics and saturating the site with a lot of Java and JavaScript coding.  We strive for a clean, professional look that indicates to the visitor that they have found the source of information they are looking for.  In almost all cases, our Gateway websites are hand written.  In other words – we do not use code generators like Microsoft’s FrontPage or Macromedia’s DreamWeaver.  There is nothing wrong with these products… in fact, they are both excellent.  The problem lies with their ease of use for the non programmer.  In their efforts to make these products able to quickly and easily generate a website, the “coding engines” of these products generate an enormous amount of superfluous and redundant code.  As a result, the size of the page is greatly increased (slow load times) and the complexity of the code compromises the indexing robot’s ability to quickly generate a clean, accurate index of your target terms and phrases.

By manually writing each webpage for a search optimized website (Gateway), we are using the absolute minimum amount of code and maximizing the percentage of a web page devoted to quality content enriched with properly used keywords and phrases.