about you
If you are looking for good search engine placement,
then your firm has a
strong marketing orientation. You recognize that the key to strong
sales growth is a pipeline continually full of warm leads and
prospects. Most likely, you are not satisfied with your search
engine placement. You recognize that website search results are
only part of the marketing pie but certainly one that is becoming
more and more valuable as search engine usage becomes the dominant
product research tool.
If you can
answer yes to questions 1 and 2, below, odds are good that NetPath
can provide high website search results for your search engine
optimization investment.
How is
designing your website for page one search results going to increase your revenue?
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First is
your market Internet savvy? Do they respond to Internet
marketing and web marketing appeals? Do your customers use the
web and search engines as one of their ways for
product research and procurement?
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Next -
can your products or services
be described with brief, succinct keywords and phrases that
would be widely used by your target market for search lookups?
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Next do
you have a website, or are you willing to invest in one, that
accurately and fairly describes your offering? Does your
website offer good informational content about the problems and
benefits addressed by your company? Do you provide research
quality material that isnt necessarily laced with copy about
your product but rather, addresses needs and their solutions
that are part of or closely related to your market? Can you
truthfully say that your website does not mislead - or "bait and
switch"?
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Finally
do you feel you have a quality offering? Does your product or
service produce genuine value that will benefit your customers
and turn them into good references for you? Are you willing to
provide good customer service?
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| They have a need! They
have wants!
They perceive a benefit!
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Your website must communicate with the Search Engine Indexing
Robot AND the User.
The Robot needs to see the emphasis on key products
and services "words"...
The User needs to recognize and understand
the benefits...
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